Coach Referee Platform Team Hub Pricing Launch App →
Built for Coaches League Owners Refs Parents Athletes Youth High School Elite Level

Coach
like the pros.

Other apps give you plays. Sideline Command gives you the whole sideline — playbook, roster, scoreboard, wristband, stats, and the parent comms you've been doing in group texts.

One app. From practice to playoffs.

Get Started — Free →
Scroll
You know this feeling

Your gameday
is broken.

Flag football is the fastest-growing sport in America. Olympic in 2028. Millions of kids and elite-level adult athletes on the field this year.

Here's what we deal with every weekend →

  • Juggling 5 different apps every weekend
  • "What's the score again?" — every two minutes
  • Calling plays on gut feel — no data, no idea what's working
  • "Did Tommy play enough this quarter?" — you have no idea
  • QB ? ? Scribbling next quarter's positions on paper between snaps
  • Half the team didn't show — rebuilding the lineup with four minutes left

1st & 10Built for iPad — Ditch the Clipboard

Your sideline. One device.

Your iPad becomes the whole sideline — playbook, roster, scoreboard, wristband, stats, and parent comms. Optimized for the 13″ iPad Pro. Runs on any iPad 9th gen or up.

Offline-ready. Tap a play. Tap a player. Tap the score. It works on the field and resyncs when you're back online.
Connected? It comes alive. Live broadcasts. AI play analysis. Real-time spectator scoreboards. Push notifications.
ALL INCLUDED
Live Game ClockPlay-Clock SyncField PositionDown & DistanceTimeout TrackingSituation FiltersStar Your Go-To PlaysPlay HistoryDefense DesignerPer-Quarter LineupsPlaying-Time TrackerSkillset TagsPrint-Ready SheetsGame ScriptSchedule + PracticesPush NotificationsTeam ChatDirect MessagesRSVP TrackingQR Game SharingSpectator ViewReferee Sync106 Team BrandingsLight & Dark ModeWorks OfflineMulti-TeamSeason Stats
01
Play Designer · Offense + Defense

Draw any play. Watch it come to life.

Flag football's most powerful play designer. Offense and defense. Drag players, draw any route, set the ball path, hit play — motion animates first, then every route runs in sync. Mirror left-to-right with one click. Export, print, share with your team in minutes. Plus the one thing no other designer does: multi-ball transfers — double reverses, chained handoffs, halfback throws — all in one play, animating along the actual paths the ball will follow.

iPad Pro
02
Roster · Equal Playtime Tracker

Drag. Drop. Done.

Prep your roster days before — photos, jersey numbers, positions, skill tags. Drag-and-drop your lineup across all four quarters on game day. Then the Equal Playtime Tracker takes over: four dots per player, one per quarter, light up as they play — one glance and you know who's been in, who hasn't, and who's owed minutes. Fair playing time, handled — no awkward end-of-game math, no parent complaints. Toggle faces, names, or grid view with one tap.

iPad Pro
03
Huddle View · One Screen, Every Detail

Show them the play. Every player. Every read.

Open the play in the huddle and every player sees their job — youth to elite. Color-code by position, by number, or however your players read it fastest. Swap the background — print mode for a clean white field that pops in daytime, day mode for natural color, Gridiron Mode for broadcast feel. Tokens flip to jersey numbers, names, or actual faces — so a 7-year-old knows where to line up and the QB sees his primary read highlighted. This is the huddle screen no one else builds.

iPad Pro
04
Game Day Mode · Run Your Own Game

Only the ref knows the time. Until now.

Track your own score, clock, timeouts, and game state from your iPad. No more guessing. No more asking the ref between snaps. If your league is on Sideline Command, it auto-connects to the ref's official game state — your scoreboard syncs in real time. Run alongside, not in the dark.

iPad Pro
iPhone — synced view

Game Center · One tap to the right screen

From clipboard to command center.

As simple as you want. As deep as you need.

Playbook
Scoreboard
Gridiron Mode
iPad Pro

Playbook

Just your plays — searchable and organized. Open the app, run practice — the simplest way to coach. No setup, no clutter.

Casual Scoreboard

Add score, clock, and timeouts when you want to follow the game — your playbook still one tap away. Light touch, full control.

Full Gridiron Mode

The complete command center — live play logging, the field & position visualizer, score and clock. Every snap captured, as deep as coaching gets.

Athlete app icon
FreeThe Athlete App · With Every Team

Everything but the snap.
In their pocket.

Live games, in-game cheer reactions, schedule + RSVP, field maps + directions, coach DMs, push alerts, multi-kid switching. Free with every team. One app for everyone who isn't on the field.

iPhone — Athlete app
Live Game Sync

Score, clock, every play — straight from the coach and ref, real time. No refresh required.

In-Game Cheers

Tap a bubble — fire, flag, fist, heart. The whole stand erupts on the coach's screen.

Schedule + RSVP

Games, practices, field maps. One tap: yes or no. Coach sees it before he sets the lineup.

Push Notifications

Game reminders, score alerts, new messages, RSVP nudges. Their phone buzzes when something actually matters.

Field Maps + Directions

Every game venue auto-loads the field map. One tap opens Apple or Google Maps — no more "what field?" group texts.

Team Chat + Coach DMs

Group threads, private messages, emoji reactions. The end of the 80-person group text.

Pick your team

Own your colors.

106 NFL & college teams preloaded — every logo, every color, every helmet.

Or bring your own. Upload your logo, set your colors, name your team. The whole sideline transforms.

Tier 01Replace Your Clipboard

It's free.

Six plays. Tap the mirror button — same play, opposite way, instantly. That's twelve. Multi-handoff animations that just work — no scrubbing through timelines, no fighting the editor. Locked in for life for the Founding 1,000. No card. No trial timer.

Unlocked · Free Tier
1 Team · 6 Plays + Mirror Animated Play Designer Multi-Handoff Plays Roster Management Lineup Builder Equal-Play Tracker Game Day Mode Parent Portal Team Branding
Get Started Free →
No credit card. Set up in 60 seconds. Replaces your clipboard before halftime.
Six million coaches. Every weekend. Every park.

This is who we built it for. The mom. The dad.
The volunteer. The coach who's never had a tool that actually fits the job.

Sideline Command · Built By Coaches, For Coaches
02
Tier 02Pro

Run Your Program.

— Multi-team. Wristband. Broadcast. Marketplace. Analytics. —
PRO
Wristband Generator · Print & Go

Wristband, in 30 seconds.

Pick the plays. Choose the layout — 4 to 24 cards. Hit print, hand it out. Ready for kickoff before the National Anthem ends.

Only on Sideline CommandPrint one set for the whole team — and each card lights up only that player's routes in color, everyone else's grayed out. Every athlete looks down and instantly sees the route they're running. Nobody else builds it this way.

iPad Pro
PRO
Player Ratings · Scout Your Roster

Every player, rated.

Rate every kid — speed, hands, accuracy, IQ, agility, flag-pulling — 1 to 10, and watch their overall climb as they grow through the week. Coach's eyes only; the kids never see a number. The system learns your roster's tools and tells you exactly who fits where.

#10
Jordan C.
Wide Receiver · #10
Speed
10
Routes
7
Flag Pull
3
0OVR
iPad Pro

Every PlayLogged · By Coach, Assistant, or Parent

Every play. Logged in seconds.

Stats decide everything in youth sports — and until now there was no real tool to capture them on the sideline. Drag the ball, tap pass or run, tap who made the play. Logged in about three seconds. A coach, an assistant, or an assigned parent can run it — offense and defense.

Logging — drag the ball on the virtual field to set yards gained
Logging — pass or run
Logging — who threw and caught it
Logging — defense, who made the play
iPad — play logging
Parent's phone
· same flow ·
A parent logging from their phone
LiveCoach-Coordinated Broadcast

Share your game.
Like it's primetime.

Broadcast-grade live scoreboard. SportsCenter-style ticker scrolls play-by-play with player names. Touchdown? Confetti explodes in your team's colors.

Coach View
iPad — Coach view

Share your game with one tap

Parents see the play in seconds.

Nobody filming. An iPad, a tripod, done.

Spectator View
iPhone — Spectator view

Broadcast-grade scoreboard with live play-by-play

Broadcast Scoreboard

Team logos, live score, game clock, down & distance — the full broadcast bug, dialed to your colors.

Confetti on Every TD

Score six and the spectator screen erupts in your team's colors. Everyone watching feels it.

Play-by-Play Banner

Every logged play fires a banner across the top — player, result, yards. Like the booth called it.

Live Ticker

A SportsCenter-style ticker scrolls the whole drive, play by play, in real time.

One PhoneAI Game Camera · Broadcast + Game Film

Stream it live.
Relive every play.

Your iPhone goes on a tripod. From that moment it's a broadcast — parents across town or across the country watch live HD wearing a real scoreboard: score, clock, down & distance burned into the picture. And when the clock hits zero, the film is already cut — every play clipped, every kid's highlight ready to send.

Kickoff Pregame The Setup

The camera’s in your pocket.

No GoPro, no gimbal, no borrowed camcorder. Your iPhone streams HD live to the cloud while recording full-resolution film locally. Prop it behind the end zone and forget it’s there.

Live scoreboard overlay.

Score, clock, quarter, downs, and timeouts overlaid in real time — synced from the referee's device. It looks like a real broadcast because every data point comes from the game itself.

Front-row seats, three time zones away.

Grandma's out of state? She's still in the front row — live in her browser, straight from a link or QR code the coach shares. Nothing to install, nothing to sign up for.

Game On Live The Broadcast

Stadium-grade DVR.

Missed the catch because you looked away? Tap -10s right on the live stream and watch it back. Two minutes of replay always in the buffer. Hit the LIVE pill to catch back up.

Live crowd chat.

Grandparents, friends, coaches — anyone watching can cheer in real time. Type @ to tag a player by name and the message pops on every scoreboard at the field, on phones, on TVs.

Premium sport ticker.

A broadcast-grade ticker scrolls play-by-play, sponsor logos, and league branding across the bottom of every viewer's screen. Looks straight off network TV.

Anyone can take over.

Dead battery. A parent has to leave. The scoreboard detects the dropout in under 30 seconds and offers any parent on the sideline a one-tap takeover. The broadcast picks up right where it left off.

Final Postgame The Film

Auto-clipped highlights.

Every play you log creates a video bookmark. After the game, each one becomes its own clip — touchdowns, big gains, turnovers — all cut automatically.

Coach the film.

After the game, open your game history and see every play clipped and labeled. Filter by quarter. Review what worked. Watch the film like a pro.

Auto-CutAI Director · Multi-Camera Broadcast

Every angle.
One broadcast. It cuts itself.

Set a few phones around the field and walk away. The AI Director pulls them into one seamless broadcast — cutting to the right angle for every moment, the way a network production truck would. No switchboard. No operator. Nobody missing the play because they were stuck running a camera.

Every Angle Covered

Phones on tripods at midfield, the end zone, the sideline. The AI Director pulls them into one broadcast — the stands just watch the game.

The Director Is Software

The broadcast switches angles on its own — holding the shot that matters, moving on when the play does. Nobody touches a switcher.

Truck Not Included

What used to take a truck, a director, and a wall of monitors now runs itself from the sideline. Set the phones and coach your team.

One Feed, Everywhere

The directed broadcast flows into the same live stream, scoreboard, and auto-clipped highlights parents already get. Nothing new to learn.

The old way

Broadcast
Production

  • A five-figure production truck
  • A director in a headset, all game long
  • A switcher and a wall of monitors
  • A crew to hire, schedule, and coordinate

The Sideline way

The AI
Director

  • Three phones on tripods — about $1,000, once
  • Tap start, then walk away
  • The AI Director runs the whole broadcast
  • You coach your team

Any FieldThe Production Pack · Powered by Starlink

Broadcast from anywhere on Earth.

Three 4K cameras, tripods, power, and a Starlink Mini — the whole broadcast in one case. No stadium wifi. No cell signal. Set up on any field on the planet and go live. A production truck, shrunk to a case you carry in one hand.

The Sideline Command production pack — three 4K cameras, tripods, power, and a Starlink Mini in a rugged carry case, labeled AI-Powered Director and Live Broadcast Ready.
Tier 02Run Your Program
Run your program.
$8.99
per coach · per month

Where good coaches become great programs. Multi-team. Wristband generator. Live broadcast for parents. Marketplace plays. Real season analytics.

Already yours · Free Tier
1 Team · 12 Plays Max Animated Play Designer Multi-Handoff Plays Roster Management Lineup Builder Equal-Play Tracker Game Day Mode Parent Portal Team Branding
+ Unlocking · Pro Tier
3 Teams + 1 Assistant Coach 50 Plays + 3 Playbooks Madden-Style Skills Wristband Generator Game Scripting Live Broadcast Streaming Parent DMs + RSVP Tracking Marketplace (1,000+ plays) Analytics
Founding 1,000 · Locked-in for life
This is what coaching looks like now.

An iPad in your hand. A direct line to your QB. A coordinator in your pocket.
The next generation doesn't coach with a clipboard.

Sideline Command · Built For This Moment
03
Tier 03Command

Coach Like A Pro.

— Patent-pending QB Intercom · Coach Gridiron · HuddleIQ —
Patent PendingCoach-to-Coach · Coach-to-QB

Talk to your staff.
Talk to your QB.

Walkie-talkie preset messages between coaches. Push-to-talk intercom straight to your QB's earpiece. No second app. No extra hardware.

Assistant Coach
iPhone — Assistant Coach view

Taps a preset message on their phone

Instant. Full-screen.

Audio chime. Must-tap dismiss. Zero missed calls.

Head Coach
iPad — Head Coach view

Gets a full-screen alert they can't miss

Pro-GradeCommand Tier · Premium Hardware

Pro-grade isn't a label.
It's hardware.

Everything works from a single phone or iPad — and always will. Command tier adds dedicated hardware, starting with the first-ever wrist-worn officiating device.

The ref wears the scoreboard: score, clock, possession, downs — no phone, no clipboard — and every tap lands live with the league, every coach, and every parent.

Explore SC Referee →
The wrist-worn officiating device running a live game — score, clock, and downs from the referee's wrist
iPhone — Gruden clip
Your VoiceCommand Tier · QB Intercom Patent Pending

Coach like the pros.
Play like the pros.

Now put your voice in your quarterback's ear — the first voice-based coach-to-QB comms built on consumer Bluetooth. No proprietary RF hardware. No licensed spectrum. Just an iPad and a $15 earbud.

Bluetooth-only. No internet. No Wi-Fi. No cellular. Works with a $15 Bluetooth earbud, your Apple AirPods, or our favorite — the Oakley Meta Vanguards. 100-yard range. Feels live — ~200ms delay, the same as a phone call. Replay button if your athlete signals "say that again."

"If they have the QB-to-coach walkie-talkie, you'll see what I'm talking about. It's the greatest invention of all time. It's even better than food."

Jon Gruden Super Bowl XXXVII Champion · via Barstool
~200ms
Feels live
100yd
Range
0
Internet needed
∞
Bluetooth devices
CMD
AI Play Generator · Command Tier

Describe the play. He draws it.

Open Coach Gridiron. Five drop-downs — situation, play type, formation, coverage target, save-to playbook. Hit Generate. In 45 seconds you have a unique play with primary read, check-down, pre-snap or post-snap read, and coverage notes annotated. Format and rules (5v5 / 6v6 / 7v7, rush distance, QB-throws) auto-detected from your team. Tap the play button — he reads the breakdown out loud while routes highlight in sync. Run it in practice. Pull it up in the huddle. Save it to your playbook forever.

45s
From idea to playbook
5
Drop-downs · zero typing
∞
Unique every time
🔊
Audio + sync'd routes
iPad Pro
And it works in reverse —
AI Import

Snap a photo of any play — a whiteboard, a playbook page, a screenshot off the broadcast — and it becomes a real, animated play in your book. No one else can do this.

AI Analyze

Drop in any play and get the primary read, the check-down, and exactly when to call it — so you know how to teach it.

Your OCCommand Tier · Coach Gridiron + AI Tools

Now you have an
offensive coordinator in your pocket.

Talk to your AI coach about your team, your roster, your opponent. Have him design a play in 40 seconds. Auto-build your lineup from skill ratings. Auto-clip every highlight off the broadcast. The Command tier is what happens when you stop coaching alone.

01 AI Coach · Conversation
Coach Gridiron

Your offensive coordinator who knows your roster, your plays, your past games, your opponent. Talk to him. He talks back. Belichick meets Gruden meets Ted Lasso, in your earpiece.

02 AI Plays · 40 seconds
AI Play Generator

Describe the play. He draws it. With routes, primary read, check-down, coverage notes. Best vs Cover 2 / Cover 3 / man — annotated. Saved to your playbook in 40 seconds.

03 Huddle · 3 taps to the call
HuddleIQ

In the huddle. Down, distance, field position, score, time — three taps. HuddleIQ surfaces the play that fits the moment. Your coaches huddle with confidence, not guesswork.

04 Lineup · Auto-built
Smart Lineup

Feed in skill ratings — speed, hands, IQ, agility. The system drops every player into the position they're best at. Mark someone absent, it rebuilds. Handles every quarter, both sides of the ball.

05 Highlights · Auto-clipped
Auto-Highlight Clips

Every TD, INT, big play — auto-clipped from the broadcast. Parents share to Instagram before the next snap. No editor. No upload. Just clips.

iPad Pro
Talk to him about your last game. Ask him what to run on 3rd-and-7. He's been studying your team since you signed up. Sideline Command · Coach Gridiron
"Design a red-zone bunch pass against zone." Forty seconds later, it's in your playbook. Sideline Command · AI Play Generator
3 taps in the huddle. The play that fits the moment. Down + distance + field + score + time — read by an AI that's been studying your playbook all season. Sideline Command · HuddleIQ
Madden-style auto-builder. Drag-and-drop is for backup. Sideline Command · Smart Lineup
Touchdown → 30 seconds later → on Instagram → 80 likes by halftime. Sideline Command · Auto-Highlights
Industry FirstAI Live Commentary · 42 Languages

Every game gets
its own broadcast.

An AI sports announcer calls your game live — by player name, with real excitement, real color. After the game it narrates every highlight clip with intro bumpers and hype music. ESPN treatment, for your 8-year-old's flag football game.

Live
Tigers
7
VS
7
Hawks
Q21:58
3RDDown

The real broadcast bar, ticker, and confetti — the product's own code, not a mockup. Placeholder field only.

Hear a real call — pick your booth
Live commentary · by name + formation On Air

Touchdown, Tigers! Marcus fires to Dylan on the slant — he's got a step, the twenty, the ten, gone. Tigers up 14 to 7 with two minutes left in the half.

Knows your roster Every name, every number, every position.
Reads the moment Calm on a short gain. Electric on a TD.
Vision mode Sees the field. Describes the formation.
Produced highlights Bumpers, music, outro cards. Auto-cut.
$50 / month
One sponsor pays for it. Two sponsors and you're making money every game day. "That touchdown brought to you by Tony's Pizza on Main Street."
Coach 80% SC 20%
Your PhoneBecomes The Broadcast

Your phone. The broadcast.
Live.

Free was the start. Command turns the athlete app into a broadcast rig. Hit record from your seat — the game streams to the team, touchdowns auto-clip the moment they happen, every minute lands in the team film library forever.

REC · Live
iPhone — Recording view

Your phone, the camera. Mount it, hit record. The game streams live.

Streaming · Auto-Clipping

Every TD, INT, and big gain — clipped the moment it lands.

Watching
iPhone — Watching view

Grandma in Florida watches live. Clips drop into her feed the second they happen.

What Command unlocks in the athlete app
Phone-Camera Recording

Mount your phone or hand it to a buddy. Hit record — full-game footage with virtual pan that tracks the play.

Live Stream to the Team

The recording broadcasts live to every parent and athlete on the roster. Synced with the coach's scoreboard.

Auto-Highlight Clips

Touchdowns, picks, long gains — cut from the broadcast the moment they happen. Original recording stays untouched.

Team Film Library

Every game, every clip, every angle. Saved forever. The coach pulls them into the playbook — your kid scrolls his own highlight reel.

Tier 03Coach Like A Pro
Coach like a pro.
$17.99
per coach · per month

Your AI offensive coordinator. In your pocket. QB Intercom. Coach Gridiron AI. AI Play Generator. Auto-highlights. Less than Netflix.

Already yours · Free Tier
Animated Play Designer Multi-Handoff Plays Roster Management Lineup Builder Equal-Play Tracker Game Day Mode Parent Portal Team Branding
Already yours · Pro Tier
3 Teams + Assistant Coach 50 Plays + 3 Playbooks Madden-Style Skills Wristband Generator Game Scripting Live Broadcast Streaming Parent DMs + RSVP Tracking Marketplace Analytics
+ Unlocking · Command Tier
QB Intercom Sideline Comms Coach Gridiron AI (Voice + Chat) AI Play Generator HuddleIQ Smart Lineup Builder 2 Assistant Coach Seats Unlimited Plays + Playbooks 4 Live Streams/mo Auto-Highlight Clips Native iOS + Apple Watch
Founding 1,000 · Locked-in for life

Booth ReviewEvery Call Reviewed

Questions? Answers.

Is this just another playbook app?

No. Other apps give you plays. Sideline Command is the whole sideline — live scoreboard, game clock, down & distance, field position, roster, analytics, and a full playbook with AI tools. Your entire game-day operation, one app.

What makes the AI tools different?

We're the first coaching app with AI-powered play tools. AI Import turns a photo of any play — a whiteboard, a playbook page, even a screenshot — into a real, animated play. AI Analyze takes a play you've drawn and hands back the primary read, the check-down, and when to call it. You walk into practice knowing exactly how to teach every play.

What ages and formats is it built for?

Youth flag football, K through 8th grade — optimized for the 5v5, 6v6, and 7v7 formats leagues actually run. It scales up for high-school and adult teams too.

Does it work on my iPad?

Yes — built for the sideline. Big buttons, readable in sunlight, fast loading, and it works offline and resyncs when you're back on. Optimized for iPad, great on any tablet or phone.

Can I use my own team colors?

Absolutely. Pick from 106 NFL & college teams with their official colors, or build a fully custom team — any colors, name, and logo. The whole app adapts to your brand.

How do I cancel?

One click in your settings — no calls, no hoops. Cancel anytime and keep access through your billing period. And your playbook is always yours to export, even if you leave.

FinalThe Reveal

And this... is just the Coach App.

Everything you've seen so far is one quarter of what we built. There are three more apps in this ecosystem, all sharing one game state, all built from the ground up to talk to each other in real time.

01 Coach

The Coach App

Everything you just saw. Playbook, lineup, broadcast booth, AI coordinator, comms, highlights. One iPad replaces your entire sideline.

  • iPad-first · iPhone fallback
  • Free to start · Pro / Command tiers above
  • The hub of the ecosystem
02 Referee

The Referee App

Refs control the official game state. Score, clock, possession, timeouts, downs, penalties — all live to every coach, every parent, every league owner. Emergency button for medical events.

  • 6-digit PIN to claim a field
  • Scoreboard updates the instant the coach taps · Live video reaches every parent within seconds
  • Zero clipboard, zero clicker
03 League

The League Platform

12 fields, 1,400 kids, one dashboard. Every game live. Auto-standings. Embeddable league website with their own branding. Replaces Sports Connect, GameChanger, the whole stack.

  • $8 / season / kid
  • White-label league website builder
  • Full ref + comms + broadcast integration
04 Parent

The Parent Portal

Live scores. Live broadcast. Live stats. RSVP. Practice attendance. Direct chat with the coach. Share-card graphics for every TD. Game Changer, but not.

  • $5 / season unlocks player stats
  • Push notifications for game start
  • Live in-stream messages with profanity filter
One Game State · One Ecosystem · Built From The Ground Up

No other platform on Earth combines all of this for flag football — youth, rec, or elite.

Patent pending. Launching to the world soon.

Get Started — Free →
No credit card. No trial timer. No catch.
Purpose-Built One sport. Every level.
Youth · Rec · Elite · Pro
Every Role Coaches · Refs · Parents
League Owners · Athletes
Set the vibe · Tap to play Gridiron Grit · SC Original
Command Tier

The whole sideline,
on the same channel.

Two tools, one tap. Coach-to-coach walkie-talkie messages. Push-to-talk straight to your QB's earpiece. No second app. No extra hardware.

Sideline Comms · coach ↔ coach

QB Intercom · coach → QB

Push-to-talk straight from your iPad to your QB's earbud. The first voice coach-to-QB comms built on consumer Bluetooth — no proprietary RF, no FCC license, no $4,000 system.

Hardware that works

Replay button

QB signals "say that again"? One tap replays the last message instantly. No re-explaining the play with eight seconds on the clock.