Coach Referee Platform Team Hub Pricing Launch App →
Built for Coaches League Owners Refs Parents Athletes Youth High School Elite Level

Coach
like the pros.

Other apps give you plays. Sideline Command gives you the whole sideline — playbook, roster, scoreboard, wristband, stats, and the parent comms you've been doing in group texts.

One app. From practice to playoffs.

Get Started — Free → Watch the 60-second demo
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You know this feeling

Your gameday
is broken.

Flag football is the fastest-growing sport in America. Olympic in 2028. Millions of kids and elite-level adult athletes on the field this year.

Here's what we deal with every weekend →

  • Juggling 5 different apps every weekend
  • "What's the score again?" — every two minutes
  • Calling plays on gut feel — no data, no idea what's working
  • "Did Tommy play enough this quarter?" — you have no idea
  • QB ? ? Scribbling next quarter's positions on paper between snaps
  • Half the team didn't show — rebuilding the lineup with four minutes left

Built for iPad — Ditch the Clipboard

Your sideline. One device.

Your iPad becomes the whole sideline — playbook, roster, scoreboard, wristband, stats, and parent comms. Optimized for the 13″ iPad Pro. Runs on any iPad 9th gen or up.

Offline-ready. Tap a play. Tap a player. Tap the score. It works on the field and resyncs when you're back online.
Connected? It comes alive. Live broadcasts. AI play analysis. Real-time spectator scoreboards. Push notifications.
01
Play Designer · Patent Pending

Draw any play. Watch it come to life.

Flag football's most powerful play designer. Offense and defense. Drag players, draw any route, set the ball path, hit play — motion animates first, then every route runs in sync. Mirror left-to-right with one click. Export, print, share with your team in minutes. Plus the one thing no other designer does: multi-ball transfers — double reverses, chained handoffs, halfback throws — all in one play, animating along the actual paths the ball will follow.

iPad Pro
02
Roster · Game Day

Drag. Drop. Done.

Prep your roster days before — photos, jersey numbers, positions, skill tags. Drag-and-drop your lineup across all four quarters on game day. Four dots per player — one for each quarter — light up as they play. One glance and you know exactly who's been in, who hasn't, and who's owed minutes. Toggle faces, names, or grid view with one tap.

iPad Pro
03
Huddle View · One Screen, Every Detail

Show them the play. Every player. Every read.

Open the play in the huddle and every player sees their job — youth to elite. Color-code by position, by number, or however your players read it fastest. Swap the background — print mode for a clean white field that pops in daytime, day mode for natural color, Gridiron Mode for broadcast feel. Tokens flip to jersey numbers, names, or actual faces — so a 7-year-old knows where to line up and the QB sees his primary read highlighted. This is the huddle screen no one else builds.

iPad Pro
04
Game Day Mode · Run Your Own Game

Only the ref knows the time. Until now.

Track your own score, clock, timeouts, and game state from your iPad. No more guessing. No more asking the ref between snaps. If your league is on Sideline Command, it auto-connects to the ref's official game state — your scoreboard syncs in real time. Run alongside, not in the dark.

iPad Pro
iPhone — synced view
Athlete app icon
The Athlete App · Free With Every Team

Everything but the snap.
In their pocket.

Live games, in-game cheer reactions, schedule + RSVP, player stat cards, coach DMs, push alerts, parent-as-stat-tracker, multi-kid switching. Free with every team. One app for everyone who isn't on the field.

iPhone — Athlete app
Live Game Sync

Score, clock, every play — straight from the coach and ref, real time. No refresh required.

In-Game Cheers

Tap a bubble — fire, flag, fist, heart. The whole stand erupts on the coach's screen.

Schedule + RSVP

Games, practices, field maps. One tap: yes or no. Coach sees it before he sets the lineup.

Stat Logger

Be the coach's scorekeeper from the bleachers. Tap plays in. Stats post live.

Push Notifications

Game reminders, score alerts, new messages, RSVP nudges. Their phone buzzes when something actually matters.

Field Maps + Directions

Every game venue auto-loads the field map. One tap opens Apple or Google Maps — no more "what field?" group texts.

Player Stat Cards

All-time + per-game. Shareable. Pulled from the play-by-play — never re-typed.

Team Chat + Coach DMs

Group threads, private messages, emoji reactions. The end of the 80-person group text.

Pick your team

Own your colors.

106 NFL & college teams preloaded — every logo, every color, every helmet.

Or bring your own. Upload your logo, set your colors, name your team. The whole sideline transforms.

Tier 01 · Replace Your Clipboard

It's free.

Six plays. Tap the mirror button — same play, opposite way, instantly. That's twelve. Multi-handoff animations that just work — no scrubbing through timelines, no fighting the editor. Locked in for life for the Founding 1,000. No card. No trial timer.

Unlocked · Free Tier
1 Team · 6 Plays + Mirror Animated Play Designer Multi-Handoff Plays Roster Management Lineup Builder Equal-Play Tracker Game Day Mode Parent Portal Team Branding
Get Started Free →
No credit card. Set up in 60 seconds. Replaces your clipboard before halftime.
Six million coaches. Every weekend. Every park.

This is who we built it for. The mom. The dad.
The volunteer. The coach who's never had a tool that actually fits the job.

Sideline Command · Built By Coaches, For Coaches
02
Tier 02 · Pro

Run Your Program.

— Multi-team. Wristband. Broadcast. Marketplace. Analytics. —
PRO
Wristband Generator · Print & Go

Wristband, in 30 seconds.

Pick the plays. Choose the layout — 4, 6, 8, 12, 16, or 24 cards. Highlighted routes per player. Hit print. Hand it to your QB. Ready for kickoff before the National Anthem ends.

iPad Pro
PRO
Personnel · Smart Lineup

Madden-style skills.

Speed, hands, IQ, agility, flag-pulling. Coach's view only — the kids never see their numbers. The system knows who should go where. You don't have to think.

"That is fantastic. I've been in software for 30 years." Coach Karl Rubin · DH Flag Football
iPad Pro
Patent Pending · Coach-Coordinated Live Broadcast

Share your game.
Like it's primetime.

Broadcast-grade live scoreboard. SportsCenter-style ticker scrolls play-by-play with player names. Touchdown? Confetti explodes in your team's colors.

Coach View
iPad — Coach view

Share your game with one tap

Parents see the play in seconds.

No production crew. Just an iPad and a tripod.

Spectator View
iPhone — Spectator view

Broadcast-grade scoreboard with live play-by-play

AI Game Camera · Broadcast + Game Film

Stream it live.
Relive every play.

Set your iPhone on a tripod and tap one button. Parents across town — or across the country — watch a live HD broadcast with a real scoreboard overlay. After the game, every play is automatically clipped so coaches can review film and parents can share their kid's highlights.

Just your iPhone.

No GoPro. No special camera. Your iPhone streams HD live to the cloud while recording full-resolution film locally. Set it on a tripod behind the end zone and forget about it.

Live scoreboard overlay.

Score, clock, quarter, downs, and timeouts overlaid in real time — synced from the referee's device. It looks like a real broadcast because every data point comes from the game itself.

Watch from anywhere.

Grandma's out of state? She watches live in her browser. No app download. No account. Just a link or a QR code from the coach.

Stadium-grade DVR.

Missed the catch because you looked away? Tap -10s right on the live stream and watch it back. Two minutes of replay always in the buffer. Hit the LIVE pill to catch back up.

Live crowd chat.

Grandparents, friends, coaches — anyone watching can cheer in real time. Type @ to tag a player by name and the message pops on every scoreboard at the field, on phones, on TVs.

Premium sport ticker.

A broadcast-grade ticker scrolls play-by-play, sponsor logos, and league branding across the bottom of every viewer's screen. Looks straight off network TV.

Auto-clipped highlights.

Every play you log creates a video bookmark. After the game, each one becomes its own clip — touchdowns, big gains, turnovers — all cut automatically.

Coach the film.

After the game, open your game history and see every play clipped and labeled. Filter by quarter. Review what worked. Watch the film like a pro.

Anyone can take over.

Dead battery. A parent has to leave. The phone gets bumped off the tripod. The scoreboard detects the dropout in under 30 seconds and offers any parent on the sideline a one-tap takeover. The broadcast picks up right where it left off.

Tier 02 · Run Your Program
Run your program.
$8.99
per coach · per month

Where good coaches become great programs. Multi-team. Wristband generator. Live broadcast for parents. Marketplace plays. Real season analytics.

Already yours · Free Tier
1 Team · 12 Plays Max Animated Play Designer Multi-Handoff Plays Roster Management Lineup Builder Equal-Play Tracker Game Day Mode Parent Portal Team Branding
+ Unlocking · Pro Tier
3 Teams + 1 Assistant Coach 50 Plays + 3 Playbooks Madden-Style Skills Wristband Generator Game Scripting Live Broadcast Streaming Parent DMs + RSVP Tracking Marketplace (1,000+ plays) Analytics
Founding 1,000 · Locked-in for life
This is what coaching looks like now.

An iPad in your hand. A direct line to your QB. A coordinator in your pocket.
The next generation doesn't coach with a clipboard.

Sideline Command · Built For This Moment
03
Tier 03 · Command

Coach Like A Pro.

— Patent-pending QB Intercom · Coach Gridiron · HuddleIQ —
Coach-to-Coach · Coach-to-QB

Talk to your staff.
Talk to your QB.

Walkie-talkie preset messages between coaches. Push-to-talk intercom straight to your QB's earpiece. No second app. No extra hardware.

Assistant Coach
iPhone — Assistant Coach view

Taps a preset message on their phone

Instant. Full-screen.

Audio chime. Must-tap dismiss. Zero missed calls.

Head Coach
iPad — Head Coach view

Gets a full-screen alert they can't miss

iPhone — Gruden clip
Command Tier · QB Intercom Patent Pending

Coach like the pros.
Play like the pros.

Now put your voice in your quarterback's ear — the first voice-based coach-to-QB comms built on consumer Bluetooth. No proprietary RF hardware. No licensed spectrum. Just an iPad and a $15 earbud.

Bluetooth-only. No internet. No Wi-Fi. No cellular. Works with a $15 Bluetooth earbud, your Apple AirPods, or our favorite — the Oakley Meta Vanguards. 100-yard range. Feels live — ~200ms delay, the same as a phone call. Replay button if your athlete signals "say that again."

"If they have the QB-to-coach walkie-talkie, you'll see what I'm talking about. It's the greatest invention of all time. It's even better than food."

Jon Gruden Super Bowl XXXVII Champion · via Barstool
~200ms
Feels live
100yd
Range
0
Internet needed
∞
Bluetooth devices
CMD
AI Play Generator · Patent Pending

Describe the play. He draws it.

Open Coach Gridiron. Five drop-downs — situation, play type, formation, coverage target, save-to playbook. Hit Generate. In 45 seconds you have a unique play with primary read, check-down, pre-snap or post-snap read, and coverage notes annotated. Format and rules (5v5 / 6v6 / 7v7, rush distance, QB-throws) auto-detected from your team. Tap the play button — he reads the breakdown out loud while routes highlight in sync. Run it in practice. Pull it up in the huddle. Save it to your playbook forever.

45s
From idea to playbook
5
Drop-downs · zero typing
∞
Unique every time
🔊
Audio + sync'd routes
iPad Pro
The Atomic Bomb

Now you have an
offensive coordinator in your pocket.

Talk to your AI coach about your team, your roster, your opponent. Have him design a play in 40 seconds. Auto-build your lineup from skill ratings. Auto-clip every highlight off the broadcast. The Command tier is what happens when you stop coaching alone.

01 AI Coach · Conversation
Coach Gridiron

Your offensive coordinator who knows your roster, your plays, your past games, your opponent. Talk to him. He talks back. Belichick meets Gruden meets Ted Lasso, in your earpiece.

02 AI Plays · 40 seconds
AI Play Generator

Describe the play. He draws it. With routes, primary read, check-down, coverage notes. Best vs Cover 2 / Cover 3 / man — annotated. Saved to your playbook in 40 seconds.

03 Huddle · 3 taps to the call
HuddleIQ

In the huddle. Down, distance, field position, score, time — three taps. HuddleIQ surfaces the play that fits the moment. Your coaches huddle with confidence, not guesswork.

04 Lineup · Auto-built
Smart Lineup

Feed in skill ratings — speed, hands, IQ, agility. The system drops every player into the position they're best at. Mark someone absent, it rebuilds. Handles every quarter, both sides of the ball.

05 Highlights · Auto-clipped
Auto-Highlight Clips

Every TD, INT, big play — auto-clipped from the broadcast. Parents share to Instagram before the next snap. No editor. No upload. Just clips.

iPad Pro
Talk to him about your last game. Ask him what to run on 3rd-and-7. He's been studying your team since you signed up. Sideline Command · Coach Gridiron
"Design a red-zone bunch pass against zone." Forty seconds later, it's in your playbook. Sideline Command · AI Play Generator
3 taps in the huddle. The play that fits the moment. Down + distance + field + score + time — read by an AI that's been studying your playbook all season. Sideline Command · HuddleIQ
Madden-style auto-builder. Drag-and-drop is for backup. Sideline Command · Smart Lineup
Touchdown → 30 seconds later → on Instagram → 80 likes by halftime. Sideline Command · Auto-Highlights
Patent Pending Industry First
On Air · Live Commentary
AI Live Commentary · 42 Languages

Every game gets
its own broadcast.

An AI sports announcer calls your game live — by player name, with real excitement, real color. After the game it narrates every highlight clip with intro bumpers and hype music. ESPN treatment, for your 8-year-old's flag football game.

Live commentary · calling by name + formation

Touchdown Eagles! Number 7 takes it to the house on a Bunch Drive out of the Trips Right formation. Eagles up 14 to 7 with just under three minutes left in the half.

Knows your roster Every name, every number, every position.
Reads the moment Calm on a short gain. Electric on a TD.
Vision mode Sees the field. Describes the formation.
Produced highlights Bumpers, music, outro cards. Auto-cut.
$50 / month
One sponsor pays for it. Two sponsors and you're making money every game day. "That touchdown brought to you by Tony's Pizza on Main Street."
Coach 80% SC 20%
The Athlete App + Command Tier · Your Phone Becomes The Broadcast

Your phone. The broadcast.
Live.

Free was the start. Command turns the athlete app into a broadcast rig. Hit record from your seat — the game streams to the team, touchdowns auto-clip the moment they happen, every minute lands in the team film library forever.

Recording
iPhone — Recording view

Your phone, the camera. Mount it, hit record. The game streams live.

Streaming · Auto-Clipping

Every TD, INT, and big gain — clipped the moment it lands.

Watching
iPhone — Watching view

Grandma in Florida watches live. Clips drop into her feed the second they happen.

What Command unlocks in the athlete app
Phone-Camera Recording

Mount your phone or hand it to a buddy. Hit record — full-game footage with virtual pan that tracks the play.

Live Stream to the Team

The recording broadcasts live to every parent and athlete on the roster. Synced with the coach's scoreboard.

Auto-Highlight Clips

Touchdowns, picks, long gains — cut from the broadcast the moment they happen. Original recording stays untouched.

Team Film Library

Every game, every clip, every angle. Saved forever. The coach pulls them into the playbook — your kid scrolls his own highlight reel.

Tier 03 · Coach Like A Pro
Coach like a pro.
$17.99
per coach · per month

Your AI offensive coordinator. In your pocket. QB Intercom (patent pending). Coach Gridiron AI. AI Play Generator. Auto-highlights. Less than Netflix.

Already yours · Free Tier
Animated Play Designer Multi-Handoff Plays Roster Management Lineup Builder Equal-Play Tracker Game Day Mode Parent Portal Team Branding
Already yours · Pro Tier
3 Teams + Assistant Coach 50 Plays + 3 Playbooks Madden-Style Skills Wristband Generator Game Scripting Live Broadcast Streaming Parent DMs + RSVP Tracking Marketplace Analytics
+ Unlocking · Command Tier
QB Intercom Sideline Comms Coach Gridiron AI (Voice + Chat) AI Play Generator HuddleIQ Smart Lineup Builder 2 Assistant Coach Seats Unlimited Plays + Playbooks 4 Live Streams/mo Auto-Highlight Clips Native iOS + Apple Watch
Founding 1,000 · Locked-in for life
The Reveal

And this... is just the Coach App.

Everything you've seen so far is one quarter of what we built. There are three more apps in this ecosystem, all sharing one game state, all built from the ground up to talk to each other in real time.

01 Coach

The Coach App

Everything you just saw. Playbook, lineup, broadcast booth, AI coordinator, comms, highlights. One iPad replaces your entire sideline.

  • iPad-first · iPhone fallback
  • Free to start · Pro / Command tiers above
  • The hub of the ecosystem
02 Referee

The Referee App

Refs control the official game state. Score, clock, possession, timeouts, downs, penalties — all live to every coach, every parent, every league owner. Emergency button for medical events.

  • 6-digit PIN to claim a field
  • Scoreboard updates the instant the coach taps · Live video reaches every parent within seconds
  • Zero clipboard, zero clicker
03 League

The League Platform

12 fields, 1,400 kids, one dashboard. Every game live. Auto-standings. Embeddable league website with their own branding. Replaces Sports Connect, GameChanger, the whole stack.

  • $8 / season / kid
  • White-label league website builder
  • Full ref + comms + broadcast integration
04 Parent

The Parent Portal

Live scores. Live broadcast. Live stats. RSVP. Practice attendance. Direct chat with the coach. Share-card graphics for every TD. Game Changer, but not.

  • $5 / season unlocks player stats
  • Push notifications for game start
  • Live in-stream messages with profanity filter
One Game State · One Ecosystem · Built From The Ground Up

No other platform on Earth combines all of this for flag football — youth, rec, or elite.

Patent pending. Launching to the world June 1.

Get Started — Free →
No credit card. No trial timer. No catch.
Purpose-Built One sport. Every level.
Youth · Rec · Elite · Pro
Every Role Coaches · Refs · Parents
League Owners · Athletes
Set the vibe · Tap to play Gridiron Grit · SC Original
Command Tier · Patent Pending

The whole sideline,
on the same channel.

Two tools, one tap. Coach-to-coach walkie-talkie messages. Push-to-talk straight to your QB's earpiece. No second app. No extra hardware.

Sideline Comms · coach ↔ coach

QB Intercom · coach → QB

Push-to-talk straight from your iPad to your QB's earbud. The first voice coach-to-QB comms built on consumer Bluetooth — no proprietary RF, no FCC license, no $4,000 system.

Hardware that works

Replay button

QB signals "say that again"? One tap replays the last message instantly. No re-explaining the play with eight seconds on the clock.